7 Reasons Why Companies Migrate to Webflow

Companies across various industries are increasingly migrating their websites to Webflow for a multitude of reasons. At 8020, we’ve seen several common reasons driving this decision, especially among high-growth businesses. Here’s why companies are making the switch:

1. SEO Optimization: They find that their existing websites are not optimized for search engines. This can result in lower visibility and reduced traffic. Webflow’s built-in SEO tools and clean code structure make it easier to optimize your site, ensuring better search engine rankings and higher organic traffic.
2. Improved Page Speeds and Accessibility: Slow page speeds and poor accessibility scores can negatively impact user experience and search engine rankings. Webflow offers a performance-optimized platform with features like responsive design, fast-loading assets, and accessibility tools, helping businesses deliver a better experience for all users.
3. Autonomy from IT/Engineering Teams: It is common to see websites maintained by IT and engineering teams, which can create bottlenecks when marketing needs to launch new pages or campaigns. Webflow allows marketing teams to take control of the website, making updates and launching initiatives without relying on their IT/Engineering team’s resources.
4. Clear Ownership of the Website: In some companies, the website is a shared responsibility among several teams, leading to confusion and inefficiencies. Webflow’s user-friendly interface allows companies to designate clear ownership, whether it’s the marketing team, product team, or a dedicated web team, ensuring smoother management and updates.
5. Brand Redesign Opportunities: Migrating to Webflow is often seen as an opportune moment to refresh a brand. When companies are redesigning their brand, transitioning to Webflow allows them to align their website’s design and functionality with the new brand identity, taking advantage of Webflow’s flexible design tools.
6. Trusted by High-Growth Businesses: Webflow is a trusted platform used by many high-growth businesses. Its scalability, performance, and design flexibility make it an ideal choice for companies looking to grow and innovate. The platform's credibility and widespread adoption provide confidence to businesses considering the migration.
7. Ease of Learning: Webflow is designed to be intuitive and easy to learn, even for those without a background in web development. Its visual, drag-and-drop interface allows users to build complex layouts without writing code, making it accessible to marketing teams, designers, and content creators. Webflow University, with its comprehensive tutorials and resources, further simplifies the learning curve, empowering teams to quickly get up to speed and start creating without extensive technical training.

Migrating to Webflow offers an opportunity to enhance your website's design, functionality, and performance. With careful planning and the right partner, you can ensure a seamless transition that benefits your business in the long run.