Aimpoint Digital: Transforming Online Presence with New Webflow Site

Client Overview

Aimpoint Digital, a leading data and analytics advisory firm with a global presence in the US and UK, is renowned for its expertise in transforming companies into analytics-driven organizations. With a rich portfolio of clients ranging from startups to Fortune 500 companies, Aimpoint Digital specializes in delivering tailored solutions that align with their clients' unique needs and goals.

Project Overview

Aimpoint Digital partnered with 8020 to revamp their online presence through a comprehensive website redesign and development project. The objective was to create a platform that not only showcases their brand, services, and resources but also enhances user experience through custom UI design, a full-responsive site and seamless interactions.

Project Scope

• Content Migration Strategy: We initiated the project with a strategic content migration plan, utilizing visual site audit tools like Screaming Frog. Our team conducted content workshops with Aimpoint Digital to refine their sitemap, focusing on CMS migration requirements and establishing a future content structure that maintains data integrity and functionality.
• UI Design: We crafted custom UI designs for a range of pages, including 6 Index Pages, 6 CMS Collections, and 15 Static Pages. The design phase involved two rounds of revisions, ensuring that the final designs met the client’s vision. Notably, we faced the challenge of designing the Aimpoint Labs page, which required a distinct look and feel while aligning with the overall site style.
• Webflow Development: Bringing the designs to life, we developed a fully responsive, SEO-optimized website in Webflow. This phase included the seamless migration of CMS content and one round of client revisions.
• Standard Interactions: To enhance user engagement, we implemented subtle and tasteful interactions across the website, from fade-in effects to background color changes and hover effects, all designed to complement the overall design and storytelling.
• Basic Webflow Training: To empower the Aimpoint Digital team, we created a custom video library with up to 3 videos, providing training on building new pages, modifying content, and making basic changes using Webflow.
• Quality Assurance: Our rigorous QA process ensured the website was free of bugs, compatible across major browsers, and responsive across all breakpoints.

Outcomes

1. Design Success: The client was thrilled with the new designs, with their CEO exclaiming "DRRRRIIIIIP" upon seeing the first deliverables. The Aimpoint Labs page, designed with a dark background and unique graphics, stood out as a highlight, providing a distinct user experience while remaining cohesive with the rest of the site.
2. Interaction Excellence: The subtle interactions implemented in Webflow were well-received by the client. The smooth and tasteful animations added dynamism to the site without overwhelming the design, contributing to a polished and engaging user experience.
3. Development Achievements: We developed over 35 individual pages, including both static and CMS-powered pages. The Partner Page, a complex CMS-powered page with multiple custom elements, was particularly challenging but resulted in a streamlined process for Aimpoint Digital to manage content via Webflow’s CMS. The Case Studies Template page, though less complex, also empowered the client to create beautiful pages without needing to delve into Webflow’s Designer.
4. Results:
   • We successfully delivered a beautiful, functional, and fully responsive Webflow site, complete with smooth interactions and a seamless content migration from WordPress.
   • The client was so impressed with our work that they extended our partnership with a 3-month retainer and commissioned us to revamp their PowerPoint templates to match the new website design.
   • Positive feedback from Aimpoint Digital’s leadership highlighted their satisfaction with our work, including their CEO’s remark about stepping back to let our team work their magic and the Head of Marketing’s excitement over securing a new deal from an inbound lead on the new site. The latter was also achieved within a quicker sales cycle than usual and Aimpoint Digital has been seeing an increase in lead quality since the release of the new website.

Conclusion

The collaboration between Aimpoint Digital and 8020 resulted in a transformative website that not only met but exceeded the client’s expectations. By delivering a site that is both visually stunning and functionally robust, we have strengthened Aimpoint Digital’s online presence and set the stage for continued success in their digital journey.

Check out their website! ✨